William Rast to unveil new fall collection in Las Vegas

LOS ANGELES, People‘s Liberation, Inc., the designer of high-end premium contemporary apparel under the brand names People‘s Liberation™ and William Rast today announced it will debut the highly anticipate, first ever men’s and women’s fashion collection for William Rast (the fall collection) at Project Las Vegas, February 12-14

This lifestyle collection was developed and designed in collaboration with Paris68, the highly recognized New York-based independent design consultancy of Johan and Marcella Lindeberg.

The collections capture the spirit and relaxed confidence of the traditional South with the class and sensual charisma of Hollywood.

The women‘s wear collection walks the thin line between accessible tomboy and sensual girly. The collection utilizes the soul of men‘s tailoring, brings a more female friendly and body conscious silhouettes and delivers elements of couture to the world of causal and denim.

The men‘s wear collection features modern interpretations of casual tailoring in the shape of semi constructed and deconstructed single blazers that blend sharp sophistication with utilitarian attitude. In addition, colors, all-over prints and graphics inspired by Hollywood and Tennessee symbolism, create a strong visual identity and a playful, yet sophisticated expression. Utilitarian symbols and badges enrich garments to give them attitude and confidence.

“While we continue to deliver denim styles that fit like no other, this Fall we are introducing the first ever full fashion collection for both men and women that complement and enhance our fashion-forward jeans,“ said Colin Dyne, chairman and CEO of People‘s Liberation. “Johan and Marcella are the perfect design team to build out the William Rast brand. We think we have an exciting and innovative collection that perfectly represents the William Rast lifestyle and we look forward to its introduction this week at Project.“