It’s not music or movies that the multi-talented Justin Timberlake will promote as part of his latest project. A new spot on GOLF CHANNEL demonstrates his passion for golf and promotes the PGA TOUR event bearing his name and airing on the cable network next month. View Promo: here

In the humorous spots, Timberlake is depicted as a one-man grounds crew, preparing the tournament golf course in a meticulous fashion for the Justin Timberlake Shriners Hospitals for Children Open, which will take place Oct. 16-19. The spots also include an appearance by PGA TOUR pro Duffy Waldorf, who whispers to Timberlake, “Dude, aren’t you taking this hosting a golf tournament thing kind of seriously?”

Conceived and produced by GOLF CHANNEL, the spots will run on the network during the next three weeks leading up to the tournament. Other than promoting the tournament, the motivation for producing the spots was to show the more than 80 million GOLF CHANNEL viewers in the United States that Timberlake not only has serious business interests in the world of golf, but – as a golfer himself with a single-digit handicap – he has serious game, as well. The spots were filmed Sept. 13 on a golf course in Carefree, Ariz., and at the tournament’s host course, TPC Summerlin in Las Vegas, Nev.

 Note: For some odd reason I’ve been having problems to upload the video to my media section or youtube and also my converter is not allowing me to convert it to other more suitable formats, so for now I leave you with a flv format of the commercial. When I can I will upload it and have it available in other formats for download.

Download the commercial

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