Target is pushing the edge of the price barrier with the introduction of Justin Timberlake’s William Rast collections for men and women on Dec. 19 at most Target stores and target.com. The collections, which will be available through Jan. 22, feature several leather jacket designs for men and women, all priced at $200.

“If you think through all the Go International collections, many have had some leather pieces,” said Trish Adams, senior vice president of merchandising at Target Corp. “[William Rast] might be slightly higher. They were fantastic partners and we’re really pleased with the line and the quality of the leather and denim, which probes some prices we haven’t had up to this point. We wanted to make sure we could deliver that brand in a very authentic way. Prices in fabric have gone up in the past year. It’s the natural progression of pricing.”

Marcella Lindeberg, designer for William Rast, said, “I’ve been doing this for 15 years and I was surprised by what Target could do within the price [constraints]. It’s really going to get our brand out there. We’re opening stores — in Miami — and looking for locations in New York. We’re launching eyewear for Fashion’s Night Out and shoes for women in the fall and men in spring. Handbags are in the pipeline.”

source: WWD