In what will probably prove to be the most crowded event at the 2010 Geneva Auto Show, American singer/song writer Justin Timberlake will unveil the new Audi A1, during the press conference scheduled for March 2.

Timberlake is the star ambassador for Audi in 2010 and will present the recently detailed Audi A1 to the press attending the event. Late last year, Timberlake and Heroes actress Dania Ramirez also filmed a commercial for the Ingolstadt carmaker.

“Audi has always been at the forefront of engineering and technology and I am very excited to be a part of the next evolution conscience with Audi and the A1,“ Timberlake said when he was chosen by Audi.

The A1, the smallest vehicle in Audi’s line-up is, according to Audi, the embodiment of both premium and sport car, all neatly wrapped into a small compact package. Priced at around 16,000 euros, the car packs four engines (two gasoline and two diesel), all direct fuel injected and turbocharged.

The A1 will be offered by Audi in two trim levels, Attraction and Ambition. The former comes with chorus radio, a radio remote-controlled central locking system, power-adjustable side mirrors, power windows and a height-adjustable driver’s seat. Passive safety features include two front airbags, side airbags and head airbags. As with the Ambition, this trim can be enhanced by adding the media style package.

source: autoevolution.com Thanks maxie for the heads up =)