Justin Timberlake is everywhere. He’s in our iPods, on our televisions, starring in our movies and playing through on our golf courses. Now Timberlake will be at our concert venues whether he’s performing or not. According to Billboard, Timberlake has signed a deal with Live Nation to make his 901 Tequila the official tequila sponsor at clubs, arenas and amphitheaters across the country. It’s the first time Live Nation has entered into this sort of deal for something as specific as tequila, and it’s possible it could lead to more business between Timberlake and Live Nation.

Though their artist-signing bonanza from two years ago has quieted down significantly, Live Nation remains one of the new powers in music management and distribution. To date, the massive music promotion company has signed mult-platinum deals with some of the biggest names in the industry, including Madonna, U2, Jay-Z, Nickelback and Shakira. It would make sense for Timberlake to team up with Live Nation down the road, as he is one of the most lucrative touring entities in pop (his last tour in 2007 grossed $127 million).

Then again, it might just be another business deal for Timberlake, who has diversified so well that he is often mentioned in the same conversation with multi-platform moguls like Diddy and Jimmy Buffett. Besides the tequila, Timberlake owns his own golf course, three restaurants and a clothing line.

source: mtv